In an era dominated by digital marketing, direct mail remains a hidden gem. Tangible, personal, and refreshingly old-school, it offers a unique way to capture attention. However, the challenge lies in making your mail stand out amidst a sea of bills and junk. Here are creative strategies to ensure your direct mail grabs attention and…
In 2024, print design is embracing an unapologetically bold approach with vibrant colours and oversized, statement-making typography. This trend is all about creating visual impact, using design elements that demand attention and convey confidence. Gone are the days of muted tones and subtle fonts; this year’s print designs are bursting with energy, inviting viewers to…
Print marketing remains a powerful way to connect with customers, but common design pitfalls can reduce its effectiveness. Here are key design mistakes to avoid to ensure your print materials make a memorable impact. 1. Ignoring Readability and Font Choices One of the most frequent design mistakes is using fonts that are either too small,…
E-commerce dominates as the primary avenue for shopping. Yet, printed materials, long seen as outdated, are making a remarkable comeback. The integration of print and e-commerce provides businesses with a unique opportunity to engage customers in ways that appeal to both the tech-savvy and traditional consumer. This blended approach can significantly enhance brand recognition, customer…
Having access to reliable, high-quality printed plans can make or break a project. While many architects nowadays opt for supplying digital PDFs, the importance of hard copies—particularly large-scale ones—cannot be overstated when workers are out on-site. That’s where Podds Print comes in. Podds Print is a local printing company renowned not only for its full…
In today’s digital-dominated marketing landscape, pavement signs remain a powerful and relevant advertising tool. Podds Print, a trusted supplier and printer of pavement signs, helps businesses leverage this classic marketing method. Grabbing Attention Where It Matters Most Pavement signs offer a physical presence that digital ads can’t match, cutting through the noise of online advertising.…
Technology is increasingly at the forefront of business strategy and the QR code has emerged as a powerful tool for marketing and customer engagement. A QR code, or “Quick Response” code, is a simple but effective means of providing information quickly by scanning it with a smartphone. While they can be seen on everything from…
Colour can influence how your brand is perceived, help convey messages more effectively, and ensure your marketing materials stand out. Whether you’re designing packaging, brochures, or logos, the choice of colour system is vital to achieving the desired effect. Two widely used printing methods—Pantone and CMYK—often cause confusion, but they differ significantly in how they…
Crafting eye-catching artwork for print can be an adventure. Whether you’re a seasoned designer or a budding creative, these tips and tricks will help you create stunning pieces that pop off the page. The Colour Conundrum: CMYK vs RGB Let’s start with a crucial aspect of print design: colour. Many newcomers stumble here, so pay…
Businesses are constantly seeking ways to stand out and make a lasting impression. One powerful tool in their arsenal is large format printing. At Podds Print, we’ve seen firsthand how this versatile printing technique can transform spaces and elevate brands. Let’s explore the applications and advantages of large format printing for businesses. What is Large…
