DigitalWe can now cater for all print run lengths. If you want 25 business cards for a one off event, then its not a problem.
LithoWe have been producing litho print for over 60 years, so we have an extensive knowledge to help us print the job you want.
Wide FormatAlso we can now offer Wallpapers, Banners, Posters, Roll up cassettes, Pop Up systems, and even posters that are magnetic using our wide format latex.
Traditional Printers with a Personal Service since 1950
In an era dominated by digital marketing, direct mail remains a hidden gem. Tangible, personal, and refreshingly old-school, it offers a unique way to capture attention. However, the challenge lies in making your mail stand out amidst a sea of bills and junk. Here are creative strategies to ensure your direct mail grabs attention and delivers results—without taking a detour to the bin.
1. Design for Curiosity: Create a Mailpiece Worth Opening
The battle begins with the envelope or packaging. A plain, white envelope with generic text screams “ignore me.” Instead, use designs that spark curiosity or excitement.
Interactive Elements: Incorporate pull tabs, pop-ups, or hidden messages. For instance, a travel agency could include a scratch-off map revealing exotic destinations.
Bold Packaging: Consider unconventional formats like boxes, tubes, or die-cut shapes. A real estate firm might send a house-shaped mailer to align with its theme.
Add a personal touch, such as handwriting-style fonts for the recipient’s name or a short, tailored note. People are far more likely to open mail that feels addressed directly to them.
2. Deliver an Experience, Not Just an Advertisement
Direct mail campaigns that provide value or entertainment are rarely discarded. Think beyond paper and offer something memorable.
Samples or Swag: A cosmetics brand might include a sample sachet of a new fragrance, enticing recipients to experience the product firsthand.
Functional Mailers: Design mail that doubles as something useful. Calendars, recipe cards, or bookmarks align with this approach while keeping your brand top of mind.
Gamification: Include puzzles, riddles, or mini-games. A competition, such as “Find the Hidden Code to Win,” encourages engagement while driving traffic to your website.
Interactive mailers transform passive advertising into a tactile experience that lingers in the recipient’s memory.
3. Tell a Story: Make It Personal and Relatable
Storytelling captures attention better than any sales pitch. Instead of bombarding recipients with facts, share a story that resonates emotionally.
For instance, a charity seeking donations could send a postcard detailing the journey of one person whose life was transformed by their work. Include vivid imagery and a handwritten-style note to amplify authenticity.
Personalisation also plays a key role. Use the recipient’s name and references specific to their interests or location. For example, a fitness centre might craft a mailer that reads, “John, here’s how you can crush your fitness goals this year at our Liverpool centre.”
4. Incorporate Tech for a Multi-Sensory Impact
Who says direct mail cannot embrace modern technology? Combining physical and digital elements enhances interactivity and leaves a stronger impression.
QR Codes: Add a scannable QR code linking to a landing page, exclusive video, or discount coupon. Keep the reward enticing enough to encourage scanning.
Augmented Reality (AR): Include AR features that bring the mailer to life when viewed through a smartphone. A furniture retailer could use AR to showcase how a piece looks in the recipient’s living room.
Personalised URLs (PURLs): Drive traffic to a custom landing page tailored to the recipient, such as www.brand.com/JohnSmith.
These tech-savvy elements bridge the gap between the physical and digital worlds, offering an immersive brand experience.
5. Offer Irresistible Value: Give Them a Reason to Keep It
Direct mail that offers value is far less likely to end up in the bin. This does not always mean discounts—though they work wonders—but can include anything the recipient finds useful.
Exclusive Offers: Use scarcity to drive action. Phrases like “Limited Time Offer for Our VIP Customers” pique interest and motivate quick responses.
Personalised Coupons: A local café might send a voucher reading, “Your next coffee on us, Sarah—valid until December 15!”
Membership Perks: Include details of loyalty rewards, free upgrades, or invitations to exclusive events. These gestures foster connection and brand loyalty.
Combine these with strong calls-to-action, such as clear instructions on redeeming the offer or connecting with your business online.
Final Thoughts
Direct mail is far from obsolete—it is simply evolving. By embracing creativity, storytelling, and technology, businesses can transform ordinary mailers into extraordinary marketing tools. The key lies in understanding your audience, crafting a memorable experience, and offering genuine value.
When done right, direct mail is not just paper in an envelope—it is a spark of curiosity, a moment of joy, and a connection that sticks. So, start thinking outside the mailbox and watch your campaigns fly past the bin and into your customers’ hearts.
In an era dominated by digital marketing, direct mail remains a hidden gem. Tangible, personal, and refreshingly old-school, it offers a unique way to capture attention. However, the challenge lies in making your mail stand out amidst a sea of bills and junk. Here are creative strategies to ensure your direct mail grabs attention and delivers results—without taking a detour to the bin.
1. Design for Curiosity: Create a Mailpiece Worth Opening
The battle begins with the envelope or packaging. A plain, white envelope with generic text screams “ignore me.” Instead, use designs that spark curiosity or excitement.
Interactive Elements: Incorporate pull tabs, pop-ups, or hidden messages. For instance, a travel agency could include a scratch-off map revealing exotic destinations.
Bold Packaging: Consider unconventional formats like boxes, tubes, or die-cut shapes. A real estate firm might send a house-shaped mailer to align with its theme.
Add a personal touch, such as handwriting-style fonts for the recipient’s name or a short, tailored note. People are far more likely to open mail that feels addressed directly to them.
2. Deliver an Experience, Not Just an Advertisement
Direct mail campaigns that provide value or entertainment are rarely discarded. Think beyond paper and offer something memorable.
Samples or Swag: A cosmetics brand might include a sample sachet of a new fragrance, enticing recipients to experience the product firsthand.
Functional Mailers: Design mail that doubles as something useful. Calendars, recipe cards, or bookmarks align with this approach while keeping your brand top of mind.
Gamification: Include puzzles, riddles, or mini-games. A competition, such as “Find the Hidden Code to Win,” encourages engagement while driving traffic to your website.
Interactive mailers transform passive advertising into a tactile experience that lingers in the recipient’s memory.
3. Tell a Story: Make It Personal and Relatable
Storytelling captures attention better than any sales pitch. Instead of bombarding recipients with facts, share a story that resonates emotionally.
For instance, a charity seeking donations could send a postcard detailing the journey of one person whose life was transformed by their work. Include vivid imagery and a handwritten-style note to amplify authenticity.
Personalisation also plays a key role. Use the recipient’s name and references specific to their interests or location. For example, a fitness centre might craft a mailer that reads, “John, here’s how you can crush your fitness goals this year at our Liverpool centre.”
4. Incorporate Tech for a Multi-Sensory Impact
Who says direct mail cannot embrace modern technology? Combining physical and digital elements enhances interactivity and leaves a stronger impression.
QR Codes: Add a scannable QR code linking to a landing page, exclusive video, or discount coupon. Keep the reward enticing enough to encourage scanning.
Augmented Reality (AR): Include AR features that bring the mailer to life when viewed through a smartphone. A furniture retailer could use AR to showcase how a piece looks in the recipient’s living room.
Personalised URLs (PURLs): Drive traffic to a custom landing page tailored to the recipient, such as www.brand.com/JohnSmith.
These tech-savvy elements bridge the gap between the physical and digital worlds, offering an immersive brand experience.
5. Offer Irresistible Value: Give Them a Reason to Keep It
Direct mail that offers value is far less likely to end up in the bin. This does not always mean discounts—though they work wonders—but can include anything the recipient finds useful.
Exclusive Offers: Use scarcity to drive action. Phrases like “Limited Time Offer for Our VIP Customers” pique interest and motivate quick responses.
Personalised Coupons: A local café might send a voucher reading, “Your next coffee on us, Sarah—valid until December 15!”
Membership Perks: Include details of loyalty rewards, free upgrades, or invitations to exclusive events. These gestures foster connection and brand loyalty.
Combine these with strong calls-to-action, such as clear instructions on redeeming the offer or connecting with your business online.
Final Thoughts
Direct mail is far from obsolete—it is simply evolving. By embracing creativity, storytelling, and technology, businesses can transform ordinary mailers into extraordinary marketing tools. The key lies in understanding your audience, crafting a memorable experience, and offering genuine value.
When done right, direct mail is not just paper in an envelope—it is a spark of curiosity, a moment of joy, and a connection that sticks. So, start thinking outside the mailbox and watch your campaigns fly past the bin and into your customers’ hearts.
In an era dominated by digital marketing, direct mail remains a hidden gem. Tangible, personal, and refreshingly old-school, it offers a unique way to capture attention. However, the challenge lies in making your mail stand out amidst a sea of bills and junk. Here are creative strategies to ensure your direct mail grabs attention and…
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