Business

Every few years, someone confidently declares that the business card is dead. LinkedIn will replace it, they say. Or QR codes. Or contact-sharing apps. Or NFC-enabled phone taps. Or whatever the latest bit of clever technology happens to be. And every few years, the business card quietly carries on doing exactly what it’s always done […]

Here’s the blog post: Portrait vs Landscape: Small Design Decisions That Make a Big Difference It’s one of the first questions any designer asks when starting a new print project, and one of the easiest to wave away with a casual “oh, whichever looks best.” But the choice between portrait and landscape orientation — between

Somewhere along the way, the compliments slip quietly slipped out of fashion. In an age of automated email signatures, digital invoices, and PDF attachments, this small, modest piece of business stationery has been gently retired by many companies — written off as a relic from a slower, more formal era. Which is a shame. Because

Imagine this. A potential customer sees a sleek, modern advert for your business on Instagram. The photography is clean, the typography is elegant, the colours are sophisticated. Impressed, they click through to your website — same look, same feel, same brand personality. So far, so good. They get in touch, ask for a brochure, and

Tom stared at the box of freshly delivered corporate brochures. On his computer screen, the deep navy and gold design looked absolutely magnificent. But holding the physical product in his hands, something felt completely wrong. The paper was so highly reflective that the boardroom lights made the text impossible to read. Even worse? Every time

The fitness industry is one of the most competitive sectors on the high street. New gyms open. Budget chains undercut on price. Personal trainers pop up on every corner — and on every Instagram feed. Standing out in that environment takes more than great results. It takes great marketing. Most fitness businesses pour their energy

Picture the scene. It’s the first week of December. Your competitors’ Christmas campaigns are already in full swing — their leaflets are dropping through doors, their branded cards are landing on clients’ desks, their window displays are turning heads on the high street. And you’re staring at a blank screen wondering where the last three

There’s a particular kind of frustration that anyone who has commissioned design work will recognise. You had a clear picture in your head. The designer worked hard. And yet what came back wasn’t quite what you imagined — and neither of you are entirely sure why. Nine times out of ten, the culprit isn’t the

There’s a assumption that quietly follows charities around, and it does them no favours at all. It goes something like this: spending money on professional print is a luxury, and luxuries aren’t something a charity should be seen to indulge in. It sounds responsible. It isn’t. The truth is that well-produced print isn’t a vanity