David Podd

The fitness industry is one of the most competitive sectors on the high street. New gyms open. Budget chains undercut on price. Personal trainers pop up on every corner — and on every Instagram feed. Standing out in that environment takes more than great results. It takes great marketing. Most fitness businesses pour their energy

Picture the scene. It’s the first week of December. Your competitors’ Christmas campaigns are already in full swing — their leaflets are dropping through doors, their branded cards are landing on clients’ desks, their window displays are turning heads on the high street. And you’re staring at a blank screen wondering where the last three

There’s a particular kind of frustration that anyone who has commissioned design work will recognise. You had a clear picture in your head. The designer worked hard. And yet what came back wasn’t quite what you imagined — and neither of you are entirely sure why. Nine times out of ten, the culprit isn’t the

There’s a assumption that quietly follows charities around, and it does them no favours at all. It goes something like this: spending money on professional print is a luxury, and luxuries aren’t something a charity should be seen to indulge in. It sounds responsible. It isn’t. The truth is that well-produced print isn’t a vanity

Every business loves a sale. But there’s one revenue stream that many businesses consistently underestimate, underinvest in, and consequently underperform with — the gift voucher. Done well, a printed gift voucher or gift card is one of the hardest-working pieces of print in your arsenal. It brings in money before a product is delivered or

Let’s be honest. When a tradesperson pulls up outside your house, you’ve already started forming an opinion before they’ve knocked on the door. Is the van tidy? Are they wearing workwear? Do they look like someone you’d trust in your home? First impressions in the trades are everything. And while most tradespeople put enormous thought

We’re not here to bad-mouth websites. Your website is brilliant. It works around the clock, it reaches people across the globe, and it never calls in sick. But here’s the thing — in the race to go digital, a lot of businesses have quietly retired something that was quietly doing a lot of heavy lifting:

How restaurant layout and paper choice change what people order. A great meal is a beautiful dance. Every element must be perfect. However, before the first note of music plays, your menu makes the first move. Do you recall a menu that felt like reading a long novel? It was a chore. Or perhaps a