Envelopes: The Overlooked Star of Direct Mail
Every direct mail campaign begins with a decision that most businesses give almost no thought to at all. What envelope should we use? For many, the answer is whatever’s cheapest, whatever’s already in the stationery cupboard, or whatever the printer suggests by default. And that’s a shame — because the envelope is doing something absolutely […]
Envelopes: The Overlooked Star of Direct Mail Read More »

